In the business world, the term "valuation" frequently emerges, laden with importance and complexity. At its core, valuation is the process of determining the current value of a company or asset. Whether you're an entrepreneur, investor, or manager, understanding valuation is essential to successfully navigating the corporate world. This post explores the concepts, methods, and importance of valuation in today's business landscape.

The Brazilian business buying and selling market is experiencing rapid expansion. According to IBRE data, the number of M&A (mergers and acquisitions) transactions reached a historic high in 2023, with a total value exceeding R$500 billion. This trend is due to several factors, such as the recovery of the Brazilian economy, increased investor confidence, and the search for new growth opportunities.

In today's dynamic business landscape, Mergers and Acquisitions (M&A) have become crucial strategic tools for companies seeking growth, diversification, and competitiveness. M&A refers to the process of consolidating companies or assets, a practice that can transform the landscape of an entire sector almost overnight. This post explores the concept of M&A, why it's important, its challenges, and how a specialized consultancy, like Betrusty, can be key to the success of these transactions.