BeTrusty Participates in E-Commerce M&A Transaction Between Magazord and BW Commerce
- Cristiano Kretzer
- Jun 25
- 4 min read
Accounting due diligence as a strategic step in acquisition, investment, and business expansion processes
The Brazilian e-commerce market continues to undergo a strong movement toward professionalization, technology, and consolidation. Companies operating in this sector need to go beyond online sales: they must structure robust platforms, integrate payment methods, logistics, marketplaces, data management, financial controls, and processes capable of sustaining scalable growth.
In this context, mergers and acquisitions, known as M&A, have been gaining ground as a strategic alternative to accelerate growth, expand market share, incorporate technology, and strengthen business models.
One example of this movement was the acquisition of an equity stake in BW Commerce, a company from Rio Grande do Sul, by Magazord Digital Commerce, from Santa Catarina. The transaction was reported by Exame and reinforces the relevance of companies from Southern Brazil in the development of solutions for e-commerce.
BeTrusty had the honor of participating in this transaction by acting in the accounting due diligence process, an essential step in providing technical support for decision-making in business transactions.
The role of accounting due diligence in an M&A transaction
In an acquisition, investment, or equity participation transaction, the decision should not be based solely on market potential, growth expectations, or commercial synergies. Before completing a transaction, it is essential to understand the accounting, financial, and asset-related reality of the company involved.
This is where accounting due diligence plays a strategic role.
Accounting due diligence aims to assess the consistency of the information presented, analyze financial statements, identify risks, understand the structure of assets and liabilities, verify existing obligations, and evaluate matters that may affect the transaction value or the security of the negotiation.
More than a document review, it is a technical process that helps reduce information asymmetry between the parties and provides greater clarity regarding the economic and financial position of the company being analyzed.
In M&A transactions, accounting due diligence can also support discussions involving valuation, payment structure, price adjustments, contractual guarantees, contingent risks, and post-transaction integration.
Technology and e-commerce companies require specialized analysis
Digital businesses have their own specific characteristics. Often, the value of a technology or e-commerce company is not limited to the assets recorded in the accounting books, but also includes its customer base, recurring revenue, scalability, developed technology, contracts, operating margin, system integrations, and growth potential.
For this reason, the technical analysis must go beyond the traditional review of financial statements. It is necessary to understand the business model, revenue generation, cost structure, quality of financial information, and the factors that support value creation.
In the case of growing companies, this analysis becomes even more relevant, since acquisition decisions usually involve future expectations. Accounting due diligence helps verify whether those expectations are supported by consistent information and an adequate financial structure.
BeTrusty’s participation in the transaction
BeTrusty’s participation in the accounting due diligence of the transaction between Magazord and BW Commerce reinforces its role in strategic business growth projects, especially in processes involving valuation, acquisition, investment, and financial structuring.
Technical work in a transaction of this nature requires independence, analytical precision, accounting expertise, financial insight, and the ability to identify relevant elements for decision-making.
For confidentiality reasons, internal information related to the due diligence process is not disclosed. However, BeTrusty’s participation in a nationally reported transaction demonstrates the confidence placed in its team to support complex and high-impact business transactions.
What business leaders can learn from this case
The transaction between Magazord and BW Commerce highlights an increasingly common reality in the corporate environment: organized companies, with reliable information and a well-defined financial structure, are better prepared to grow, receive investment, acquire other companies, or participate in market consolidation movements.
Many businesses have high potential but are unable to objectively demonstrate that value. The absence of controls, inconsistent financial statements, unmapped liabilities, or lack of governance may reduce the perceived value of a company, delay negotiations, or even make a transaction unfeasible.
On the other hand, companies that invest in accounting organization, financial management, governance, and consistent indicators tend to convey greater confidence to investors, buyers, financial institutions, and strategic partners.
M&A does not begin with negotiation; it begins with preparation
A successful M&A transaction does not begin when the contract is signed. It begins much earlier, with the company’s preparation.
This involves organizing accounting information, reviewing internal controls, analyzing key indicators, understanding indebtedness, assessing tax, labor, and financial risks, and building a clear view of the company’s value.
In this process, BeTrusty supports companies, investors, and business groups in essential stages, such as:
accounting and financial due diligence;
valuation and economic-financial assessment;
audit and review of accounting information;
risk and contingency analysis;
financial structuring for fundraising, acquisitions, or sale of equity interest;
technical support in M&A transactions.
Conclusion
The acquisition of an equity stake in BW Commerce by Magazord Digital Commerce represents more than a relevant movement in the e-commerce sector. It demonstrates how companies with technology, strategy, and execution capacity can use M&A transactions to accelerate growth and expand market value.
BeTrusty’s participation in the accounting due diligence process reinforces the importance of independent and well-founded technical analyses in relevant business transactions.
In an increasingly competitive environment, growing with security requires reliable information, planning, governance, and specialized technical support.
BeTrusty remains committed to supporting companies in decisive moments by offering solutions in due diligence, valuation, audit, M&A, financial consulting, and business structuring, contributing to safer, more strategic, and more sustainable decisions.
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